9A0-412 Exam
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New Adobe 9A0-412 Exam Dumps Collection (Question 2 - Question 11)
Q1. An analyst needs to configure an Affiliate marketing channel within the Marketing Channel Processing Rules. Traffic from this channel uses the "soul u201ccampaign_nameu201d query parameters. The u201csourceu201d query parameter is used by other marketing channels. Traffic from the Affiliate marketing channel this query parameter with a value that starts with u201caff.u201d Affiliate traffic may NOT have a defined value for "campaign_name".
How should the analyst configure the processing rule so that any hits from affiliate traffic are added to the Affiliate marketing channel?
A. Hits where the u201csourceu201d query parameter starts with u201caffu201d and the u201ccampaign_nameu201d exists
B. Hits where the u201csourceu201d query parameter starts with u201caffu201d
C. Hits where the u201csourceu201d and u201ccampaign_nameu201d query parameters exists
D. Hits where the u201ccampaign_nameu201d query parameters starts with u201caffu201d
Answer: D
Q2. An analyst wants to use all of the following variables to configure a single fallout report:
- Landing page prop
- Marketing channel eVar
- Product view event
- Purchase event
- Product category eVar
Which tool should the analyst use?
A. Reports and analysis
B. Workspace
C. Segment builder
D. Data Warehouse
Answer: C
Q3. An analyst is running the standard u201cPagesu201d report and is applying the segment shown in the exhibit. When applying the above segment to the u201cPagesu201d report, the analyst sees the following top 5 pages:
1. home
2. cart
3. products:electronics
4. search:computers:1
5. search:televisions:1
What change should be made to remove the non-search result pages from the pages report?
A. Run the u201cPagesu201d report with the internal search event in Workspace
B. Change the segment container from u201cVisitu201d to u201cHitu201d
C. Run the u201cPagesu201d report with the internal search event in Reports
D. Change the segment container from u201cVisitu201d to u201cVisitoru201d
Answer: A
Q4. An analyst creates a Workspace based on two separate segments: A Product type = electronics
B Marketing channel = affiliate
As a follow-up analysis, the analyst wants to identify electronics sales from the affiliate channel over the past 90 days.
Which segment should the analyst create to fulfill these requirements?
A. A new segment to include segment A OR B. Then within 90 days the orders event count is greater than u201c0u201d.
B. A new segment to include segment A AND B. Then within 90 days the orders event count is greater than u201c0u201d, Product type = electronics
C. A new segment to include segment A. Then within 90 days the orders event count is greater than u201c0u201d.
D. A new segment to include segment B. Then within 90 days the orders event count is greater than u201c0u201d.
Marketing channel = affiliate
Answer: D
Q5. An analyst has a business requirement to report on video engagement of visitors who arrive via paid search on a mobile device compared with visitor via paid search on tablet.
What should the analyst create to meet this business requirements?
A. Two segments (visits from paid search and mobile and visits from paid search and tablet) and apply to the video report to show the comparison
B. A data warehouse report with the following metrics/dimensions: video name, video length, mobile, tablet, paid search, visits
C. A data warehouse report with the following metrics/dimensions: video name, video completion rate, mobile, tablet, paid search, unique visitors
D. A single segments (visits from paid search, mobile and tablet) and apply to the video report to show the comparison
Answer: D
Q6. A marketing organization has ongoing marketing efforts across multiple channels. In the past, the organization utilized the following URL parameter their efforts:
mpid: to identify the marketing agency partner afid: for affiliate ID
campId: to track the campaign ID itrkid: for internal campaigns offerid: tracks the special offer ID
The marketing manager asks the analyst to provide an example URL that the team can replicate.
What is a valid landing page URL with appropriate values?
A. domin.com/landing-page/&afID=value&CAMPid-value&itrkId=value&mpid=value&offerid=value
B. domin.com/landing-page/?cid=123wes?afid=value&campid=value&itrkId=value&mpid=value&offerid=v
C. domin.com/landing-page/mpid=value&afid=value&campid=value&itrkid=value&offerid=value
D. domin.com/landing-page/?mpid=value&afid=value&campid=value&itrkid=value&offerid=value
Answer: B
Q7. An analyst wants to set up a monthly revenue target for search engines from Google - Russia within a calendar year. How should the analyst set target month?
A. Select granularity "entire period" and add target value by month
B. Select granularity "entice period" add target value, and divide target by 12
C. Select granularity "monthly" add target value, and divide target by 12
D. Select granularity "monthly" and add target value by month
Answer: A
Q8. Please answer the question using the segment in the exhibit.
Which statement is true regarding the segment if u201cvisitu201d was changed to u201chitu201d?
A. The segment population will decrease
B. The segment population will increase
C. The number of product views will be less than two
D. The number of product views will be greater than two
Answer: D
Q9. An analyst is running the Marketing Channel Overview report and notices that there is no revenue credited to their social media campaigns. At this there are many campaigns on Facebook that use the tracking code query parameter, "cid=social." Exhibits 1 and 2 show how the social traffic is configured processing rules of the Marketing Channel Report.
What change should the analyst make to the Marketing Channel processing rules?
A. The u201cSocial Campaignsu201d processing rule should be set so the tracking code contains "Social".
B. The "Social Networks" channel should be changed to set the channel's value to u201cTracking Codeu201d.
C. The u201cSocial Campaigns" marketing channel should be before the u201cSocial Networks" channel in processing order.
D. The "Social Networks'' processing rule should be changed to a condition of u201cAnyu201d.
Answer: A
Q10. An analyst needs to deliver a Workspace to the members of the executive team on a weekly schedule. The members of this executive group do NOT for Adobe Analytics or the Adobe Marketing Cloud.
How should the analyst schedule the weekly delivery of this Workspace to this executive group?
A. Create an u201cExecutiveu201d publishing list and send to that group
B. Add the executiveu2021s email addresses directly in the recipients field and send
C. Create a new u201cExecutiveu201d user group and send to that group
D. Add the executiveu2021s email address to an existing user group and send
Answer: D
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