NEW QUESTION 1
An eCommerce client acquires Adobe Audience Manager as its DMP to personalize content areas on the landing page based on users' shopping history and ad impressions. The client currently uses Adobe Experience Manager (AEM) for content management Adobe Target for content personalization, and a non-Adobe Ad server.
Which integration approach is needed to meet these requirements?

• A. Real-Time Server-to-Server Integrations
• B. Pixels syncs to targeting systems
• C. Real-time calls using People core service
• D. Server-to-Server Batch Integration

Answer: A

NEW QUESTION 2
An online retailer successfully sold a promotional product on a holiday and decides to begin selling it full-time in the product catalog. Which AAM capability should be recommended to help expand the customer base for this new product?

• A. Look-alike modeling
• B. Audience Lab
• C. CRM Data Onboarding
• D. Media suppression

Answer: A

NEW QUESTION 3
Refer to the exhibit.

A client wants to understand how its Display Media optimization programs are performing by AAM Segment. The client wants to produce a report as outlined in Exhibit A.
What should an architect recommend the implementation team do to capture the data in the impressions column?

• A. Capture the campaign code from the destination URL
• B. Add a demdex media pixel to the ad's creative.
• C. Capture the referring domain of the click-through event.
• D. Use server-side forwarding to capture the impressions.

Answer: B

NEW QUESTION 4
Which two features must be implemented for server-side forwarding? (Choose two.)

• A. Visitor ID Service
• B. Audience Management Module
• C. Asynchronous Destination IFramt
• D. DIL.create function
• E. Declared ID synchronization

Answer: AB

NEW QUESTION 5
A client wants to send audience segments to a search partner via a URL Type Destination. The client wants to usethe samebase URL for sharing allaudience segments with the search partner so that the client Audience manager team will not be required to add the search partner’sURL each time a segment needs to be shared.
Which configuration setting should an architect recommend to the client besides Name and Description?

• A. Type Cookie, Data Export Label, Serialize Enabled, Base URL, Secure URL Delimiter
• B. Type URL, Auto-fill Destination Mapping Enabled, Base URL Secure URL Delimiter
• C. Type URL Serialize Enabled, Base URL Secure URL Delimiter
• D. Type Cookie, Serialize Enabled, Base URL Secure URL, Delimiter

Answer: C

NEW QUESTION 6
A credit card company monetizes their audiences by offering ad inventory to airlines, hotels, and rental car agencies. The company wants to obtain third-party data to enrich their audiences. The architect needs to help evaluate AAM data partners based on a description of their current segment offerings.
Which data partner's segments should the architect recommend?

• A. Regional segments with coverage for many countries including the US, UK, Spain, Italy, Germany, and France
• B. Propensity segments based on predictive visitors to global cultural Points of Interests (POIs) as well as demographic and geolocation segments at massive scale
• C. Industry segments with coverage for financial services, health, media, and political
• D. Derived segments from machine learning innovation to bring the depth and breadth of consumer insights to directly impact the full spectrum of marketing research and business objectives

Answer: B

NEW QUESTION 7
A media client wants to increase returning customers. The client currently tracks and understands its visitors' web behavior using Google Analytics and maintains customer 360 data on offline CRM. It plans to use Adobe Audience Manager to create segments and re-target on email using Adobe Campaign marketing automation.
Which onboarding approach should the architect recommend?

• A. Onboard Google Analytics data into Adobe Audience Manager using server-side forwarding
• B. Onboard Google Analytics data into Adobe Audience Manager using CSV files
• C. Onboard offline CRM data into Adobe Audience Manager using client-side DIL
• D. Onboard Google Analytics data into Adobe Audience Manager using client-side DIL

Answer: D

NEW QUESTION 8
A client notices that the traitsset up to collect the new attributes in the Natural Match file onboardedlast week still do not show anydata, After verifying that thetrait was set up as an Onboarded Trait the architect check*;theOnboarding Status Reportto troubleshoot why no datais showingin AAM for that trait.
• Stored Records: 0
• Format Error 0
• Invalid AAM ID: 0
• No Trait Realized: 123.045
• No Matching AAM ID: 4.121
Why is the trait failing to capture any data?

• A. Customer has not visited web property
• B. Incorrect Key-Value Pair in the uploaded file
• C. Incorrect profile merge rule used
• D. Experience Cloud ID is not set up properly

Answer: A

NEW QUESTION 9
A customer wants to update a rule logic for a specific trait using APIs. Which method(s) should the architect use?

• A. POST /segments/validate
• B. PUT /traits/{sid} POST /traits/validate
• C. PUT /segments/{sid} POST /segments/validate
• D. POST /traits/validate

Answer: A

NEW QUESTION 10
An architect is reviewing a client’s marketing technology stack to recommend a web implementation approach for collecting real-time first-party online data. The client plans to use Adobe Audience Manager to build rich audiences and activate them.
Which three technologies should inform the architect's recommendation to the client? (Choose three.)

• A. Customer Relationship Management (CRM) system
• B. Analytics solution
• C. Demand-Side Platform
• D. Experience Cloud Visitor ID Service
• E. Tag Management solution
• F. Identity Resolution Service

Answer: BDE

NEW QUESTION 11
A telecommunications company is celebrating its 50 year anniversary. It wants to serve a personalized experience to its customers based on how long they have been with the company. The company stores the long form date of their first contract.
How should an architect recommend incorporating this data into Audience Manager?

• A. • Extract the month and year from the CRM system• Create a trait for number of years since initial contract date
• B. • Extract year and month from the CRM system• Create a trait for each month (1 -12) and each year and combine into a segment
• C. • Extract the year from the CRM system• Create a trait for each 5 year range they have been a customer
• D. • Extract the year from the CRM system• Create a trait for each calendar year that the company has been in business

Answer: C

NEW QUESTION 12
An architect needs to devise a plan to capture user activity give:- the following scenario:
• A credit card company plans to run an acquisition program in partnership with a hospitality company.
• The hospitality company agrees to advertise the credit card company's product offer on its website to its current customers.
• The hospitality company redirects its current customers to the credit card company's website to apply for the credit card after clicking on the advertisement.
• The hospitality company wants to track the members' actions on the credit card application pages in Audience Manager.
What should an architect recommend to meet these requirements?

• A. Deploy Audience Manager tracking pixel on credit card application pages
• B. Activate loyalty members' data using the services of an onboarding partner
• C. Deploy Audience Manager DIL code on credit card company website
• D. Enable server-side forwarding with the credit card company

Answer: A

NEW QUESTION 13
A client invests in digital marketing tools to identify current customers and drive media and site personalization programs for current customers at scale:
• The client has a large current customer base.
• Fifty percent of current customers have logged in on the client's website or mobile app in the past 6 months.
• The client wants to re-engage with current customers who have not logged in to the website or mobile app in the past 6 months.
• Irrespective of website visitors' login status, the client wants to identify whether the website visitor is a current customer.
• The client wants opportunities to identify current customers across devices. Which recommendation should a solution architect make to the client?

• A. Onboard current customer data through match partner and Natural Match
• B. Onboard third-party data via Audience Marketplace
• C. Onboard current customer data through mobile app match partner
• D. Onboard current customer data through either match partner or Natural Match

Answer: C

NEW QUESTION 14
A credit card company wants to market its rewards travel program to customers who are currently searching for travel. The company wants to identify those who are booking travel to start in the next 2 weeks.
Which method should an architect select to meet the requirements?

• A. Use an onboarding partners service to match bank and travel customers
• B. Share customer Pll data with the travel partner for them to find matches
• C. Ask all travel site partners to provide their CRM records
• D. Ask the travel partner to supply a monthly file and use natural match

Answer: A

NEW QUESTION 15
A client wants to re-target their site visitors with an off-site display ad. Internal analysis shows that a customer returns to their site on average once every 90 days. However, users are being removed from the "Site Visit" trait qualification every 60 days in AAM.
What should an architect recommend to the client to solve this problem?

• A. Implement server-side forwarding of the UUID
• B. Set the frequency cap for all segments to be greater than 60 days
• C. Reset the Audience Manager Module within the appMeasurement library
• D. Increase the Time To Live (TTL) expiration value

Answer: D

NEW QUESTION 16
A client is using Adobe Target to serve personalized Adobe Experience Manager (AEM) content to specific AAM segments. After launching the Target campaign, the client sees unusual behavior with the test. The client provides the following information:
• Website visitors are qualifying for segments based on first-party CRM data
• They are not qualifying based on real-time site behavior
• The Target test is properly configured to use the correct audiences
Which client-side tool should an architect recommend using to debug Target activity qualification based on AAM segments?

• A. Experience Cloud Debugger
• B. Target Mbox Debug
• C. AAM Visitor Profile Viewer
• D. AEM Content Services

Answer: C

NEW QUESTION 17
A telecommunications company wants to target its current DSL/Broadband customers with an advertisement to upgrade to a new FiberOptics product. The attributes in their CRM system are as follows:
• Customer Zip Code
• Household Size -1; 2-4; 5
• Zip Code is Fiber Eligible: Yes; No
• Current Product - DSL" Broadband; Fiber
• Paperless Billing - Yes; No
• Internet Speed -10 mbps; 25 mbps; 50 mbps; 100+ mbps How should an architect recommend using these data points?

• A. Target current DSL/Broadband Customers and Zip Code Fiber Eligible; Suppress Current Fiber Customers
• B. Target current DSL/Broadband Customers and Zip Code Fiber Eligible
• C. Target Zip Code is Fiber Eligible; Suppress Current Fiber Customers
• D. Target current DSL/Broadband Customer and Zip Code Fiber Eligible; Target Third-Party GeoLocation Data

Answer: A

NEW QUESTION 18
An architect needs to create a file name for CRM data onboarding based on The following Information provided:

Which file name follows the required file naming syntax?

• A. ftp_dpm_20215.901035.202110171215.cs
• B. 1 .gz
• C. ftp_dpm_202110171215.overwrite.1.gz
• D. ftp_dpm_32456_202110171215.overwrite.1.gz
• E. ftp_dpm_20215.901035.202110171215.overwrite

Answer: D

NEW QUESTION 19
A Marketing Manager launches a Display campaign and needs to track what media creative visitors are seeing most often. The traits are set up properly, but do not show any data.
https://mysite.demdex.net/event?d_src=123654&d_site={%site_ID%}8dd_creative={%creative_id%} What is causing this issue?

• A. The tag is missing the d_adsrc parameter.
• B. The tag is missing the d_event parameter.
• C. The tag is missing the d_adgroup parameter.
• D. The tag is missing the d_placement parameter.

Answer: B

NEW QUESTION 20
A subscription services client has a goal for the new year to decrease customer churn by identifying at-risk customers online and presenting special offers to those customers. If a customer falls into any two of the categories below, the client considers them a high risk of churn:
• The customer has called into Customer Service 3 or more times within the last 30 days.
• The customer is within 2 months of the end of their subscription agreement.
• The customer last left an online rating feedback of 3 or lower based on a 5-point scale.
• The customer is within the first 30 days of signing up for service.
The client would like to use AAM to identify these high-risk churn customers throughout its digital ecosystem. Which option should an architect implement?

• A. Segment based on customer CRM call-in/subscription data and Adobe Analytics for ratings data
• B. Segment using an onsite media pixel for ratings data and customer CRM call-in/subscription data
• C. Segment based on real-time data passed from Adobe Analytics
• D. Segment based on first-party data upload from the client's CRM system

Answer: A

NEW QUESTION 21
A customer wants to update all trait rules in AAM. Which API sequence should the customer use?

• A. GET/traits/PUT/traits/ic:{integrationCode} POST/traits/validate v#
• B. GET/traits/ PUT/traits/{sid} POST/traits/validate
• C. POST/traits/ POST/traits/list PUT/traits/{sid} POST/traits/validate
• D. GET/traits/ PUT/traits/{sid} POST/traits/bulk-delete

Answer: B

NEW QUESTION 22
A banking client wants to use Audience Manager segments for an upcoming site-personalization campaign. The campaign is promoting exclusive credit card upsell opportunities for a group of high value customers. Prospects and unqualified customers must not see this messaging.
Which Profile Merge Rule should an architect recommend to meet these requirements?

• A. Current Authenticated + Current Device
• B. Current Authenticated + No Device
• C. Last Authenticated + Profile Link
• D. Last Authenticated + Adobe Co-op

Answer: B

NEW QUESTION 23
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