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Q1. A customer has placed an online order. The order has been written to a database for processing and the customer's credit card has been charged. What is the last interaction with the customer during the order process?
A. Update the customer profile.
B. Redirect the customer to the home page.
C. Send a confirmation e-mail message to the customer.
D. Send a shipping notification via e-mail to the customer.
Answer: C
Q2. Which of the following is true of high-level offline storefronts?
A. They require the greatest amount of expertise to use properly.
B. They use only proprietary encryption and data-formatting standards.
C. They require the site to be taken offline whenever a change is made.
D. They are not designed to support business-to-business (B2B) needs.
Answer: A
Q3. Which of the following statements about banner exchange networks is accurate?
A. They are effective only in a B2B environment.
B. They are effective only in a B2C environment.
C. They are most effective in non-profit environments.
D. They are effective in both B2B and B2C environments.
Answer: D
Q4. Jorge is developing an e-commerce solution for his company, which sells subscription services. Customers need to be billed on a recurring basis for their subscriptions. Which payment method would Jorge find most appropriate for this situation?
A. Bank account debit
B. Cash on delivery (c.o.d.)
C. Purchase order and post-purchase billing
D. Advance payment using check or money order
Answer: A
Q5. A customer living in Canada has purchased a product from a company in France. This product will be shipped to the customer. Which of the following might be levied on this transaction?
A. Tariff
B. Sales tax
C. Provincial tax
D. Value-added tax (VAT)
Answer: A
Q6. An international online auction company wants to use a payment service that supports payment processing and is limited to auction purchases only. Which of the following would
best meet the company's needs?
A. eBay
B. BidPay
C. PayPal
D. AuctionPay
Answer: B
Q7. Which of the following are common elements of an e-commerce transaction system?
A. Order tracking and customer referrer programs
B. Credit card payments and online payment services
C. Automatic restocking of goods and currency conversion
D. Employee incentive plans and credit-card payment services
Answer: B
Q8. Which of the following is a concern with third-party instant storefronts?
A. They are available only through a portal.
B. They rely on a third party to secure the site.
C. They do not include shopping-cart software.
D. They require extensive knowledge of e-commerce server software.
Answer: B
Q9. Jennifer placed a special product advertisement on the home page of her e-commerce site. After one week, she reviewed her server logs to see how many visitors clicked the ad, completed the registration page and then entered credit card information to purchase the product. Jennifer's site path analysis is a review of:
A. good e-commerce advertising.
B. customer satisfaction surveys.
C. controlled-navigation click patterns.
D. live usability testing and role playing.
Answer: C
Q10. Which of the following is a messaging protocol designed to ensure the integrity of data sent between incompatible computers?
A. Electronic Data Interface
B. Electronic Data Interchange
C. Electronic Description Interface
D. Electronic Download Instruction
Answer: B
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