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New Questions 3
Which statement is true regarding the segment if u201cequalsu201d was changed to u201cdoes not equalu201d?
A. This segment includes hits with 2 units attributed to display
B. This segment include hits with 6 units attributed to affiliate
C. This segment includes sessions with 6 units attributed to organic search
D. This segment includes session with 2 units attributed to direct
Answer: C
New Questions 4
The analyst needs to deliver a daily report that details a full list of the most popular products as they were sold by their merchandising categories categories. Products can belong to multiple merchandising categories and sub categories.
Which statement below best explains why the daily scheduled delivery of a report direct from Adobe Data Warehouse would be a better choice that scheduled report from Adobe Analytics Reports?
A. Adobe Data Warehouse can provide all combinations of products, categories and sub categories
B. Adobe Data Warehouse can provide better data visualization in a delivered report
C. Adobe Data Warehouse is the only location where reporting drill downs can occur
D. Adobe Data Warehouse is the only tool that can deliver scheduled daily reports
Answer: B
New Questions 5
As part of the checkout process of an e-commerce site, the following pages and events are being set in the order shown:
- Page Name: Start Checkout - event1
- Page Name: Shipping Information - event2
- Page Name: Payment Information - event3
- Page Name: Review Order - event4
- Page Name: Purchase Confirmation - event5
The analyst needs to create a report that the company can use to determine the page in the checkout process where visitors have the highest rate of and where visitors go after falling of the funnel.
What should the analyst use to create this report?
A. Custom event funnel in Reports
B. Adobe Report Builder
C. Full Paths report
D. Analysis Workspace
Answer: A
New Questions 6
An analyst has the following metrics available for a retail site:
- Revenue
- Orders
- All Visits
- Internal Search Visits
- Internal Searches
- Cart Adds
Which calculated metric should the analyst create to report on the internal search conversion rate for purchases?
A. Internal Searches/Cart Adds
B. Card Adds/Internal searches
C. Internal Search Visits/Revenue
D. Orders/Internal Search Visits
Answer: A
New Questions 7
An analyst needs to create a report that trends multiple metrics in a single chart. These metrics need to be added to a standard Adobe Analytics das
How should the analyst create this report?
A. Create a Key Metrics report with the required metrics and add that report to the dashboard
B. Create a Trended Metrics report with the required metrics and add that report to the dashboard
C. Create a visualization with multiple metrics in Workspace and add that to the dashboard
D. Create a trend of multiple metrics in Report Builder and add that to the dashboard
Answer: A
New Questions 8
An analyst wants to share a segment with all 300 members of the u201cExecutiveu201d user group except for two individuals.
How should the analyst share the segment with the desired population?
A. Share the segment with specific users individually
B. Permanently edit the u201cExecutiveu201d user group
C. Un-share the segment with individuals from the u201cExecutiveu201d user group
D. Share the segment with a newly created user group
Answer: A
New Questions 9
The social media manager sent an email to the analyst claiming that the latest report received has a lot lower conversion attribution to the organic s channel than expected. The analyst started to investigate and saw the information shown in the exhibit in the marketing channel manager:
What step should the analyst take next?
A. Examine the report of question as the marketing channel manager has no effect on the social organic conversion attribution
B. Suggest adding a new organic social channel to the rule set as it is missing
C. Investigate the conversion tracking as the marketing channel manager is set correctly.
D. Explain to the social media manager that the last period had a low traffic from organic social
Answer: A
New Questions 10
An analyst needs to create a report in which the user can drill down from the marketing channels of the Last Touch Marketing Report to the Product then to the SKU (eVar1) report. The user should be able to access the report from their web browser at any time and change dates and metrics.
Which reporting option enables the user of the report to perform these tasks?
A. Adobe Report Builder
B. Adobe Data Warehouse
C. Adobe Analytics AdHoc Analysis
D. Adobe Workspace
Answer: C
New Questions 11
While running an Adobe Analytics eVar classification report, the analyst has identified that one of the classification values should not be in this report.
In order to remove only this single classification value, what should the analyst do?
A. Upload a new classification value of "~empty~" so that the above report value is deleted
B. Upload a new classification with a blank value where the previous value existed
C. Delete the classification value from the above report via the classification manager
D. Delete the entire classification column from the classification manager
Answer: B
New Questions 12
What is the correct order of steps that are needed to set up a classification rule in the Rule Builder?
A. Add a rule set > select the report suite and a variable > add rules, test the rules > activate the rules
B. Add a rule set > add a rule, test the rules > activate the rule
C. Add a report > add a segment > create rules > test the rules > activate the rules > share the report
D. Add a report suite > select the variable > add rules > test the rules > activate the rules
Answer: C
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