NEW QUESTION 1
A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension thatcontains all new subscribers from the previous week. What would the marketer create to automate the send and save time?

• A. A User initiated Email
• B. A Simple Send Email
• C. A recurring Send Schedule via Guided Send
• D. A Transactional Send Classification

Answer: C

NEW QUESTION 2
A file is received daily from a data provider to the account SFTP. This file needs to be imported into Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day. What tools should be used to accomplish this?

• A. Journey Builder Fire Event Entry Source
• B. Automation Studio Schedule Starting Source
• C. Automation Studio File Drop Starting Source
• D. Journey Builder Import Activity Entry Source

Answer: C

NEW QUESTION 3
Which variable can be tested using the A/B testingtool? (Choose 3)

• A. Email content
• B. Pre-header
• C. IP Address
• D. From Name
• E. ISP

Answer: ABD

NEW QUESTION 4
The Chief Marketing Officer at Northern Trail Outfitters would like to increase engagement of existing subscribers.
Which method should the team use to accomplish this goal?

• A. Create a list of inactive subscribers and suppress them from campaigns.
• B. Remove inactive subscribers from the target population.
• C. Create a re-engagement campaign for all subscribers asking to opt-in again.
• D. Create a re-engagement campaign for inactive subscribers asking to opt-in again.

Answer: D

NEW QUESTION 5
A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key on the All Subscribers List as a Send Relationship.
Which two statements are correct about the emailsend behavior for any subscriber who currently does NOT exist on the All Subscribers List?
Choose 2 answers

• A. The email address and Subscriber Key will be added to the All Subscribers List.
• B. The subscriber will be added to the All Subscribers List witha status of Active.
• C. If the CustomerJD field does not exist on the All Subscribers List, the email send will fail.
• D. The Primary Key and demographic data will be added to the All Subscribers List.

Answer: AB

NEW QUESTION 6
What must be configured in a MarketingCloud account to use the import wizard?

• A. Enhanced FTP
• B. File Transfer
• C. Data Loader
• D. Encrypted FTP

Answer: A

NEW QUESTION 7
Northern TrailOutfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?

• A. Engagement Split
• B. Filter Activity
• C. Decision Split
• D. Random Split

Answer: A

NEW QUESTION 8
Northern TrailOutfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability.
What action should NTO take to increase open rates?

• A. Send earlier in the day to give subscribers more time to check email.
• B. Add a clear, brief, and urgent call-to-action.
• C. Use images, not text, to improve email look and branding.
• D. Include relevant preheader text in every email.

Answer: D

NEW QUESTION 9
Northern Train Outfitters (NTO) finds 57% of its subscribers read emails on smartphones. Because of this, NTO wants to enhance itsemail viewing experience by thinking "mobile first". NTO has the resources to write the HTML and CSS Code needed to create responsively designed emails. Which option would add the code that was created outside of the Salesforce Marketing Cloud to the email?

• A. Web Paste
• B. Text only
• C. Template Based
• D. HTML Paste

Answer: D

NEW QUESTION 10
Which feature would a marketer use to build a Send Classification? (Choose 2)

• A. Custom Profile Center
• B. Delivery Profile
• C. Reply Mail Profile
• D. Sender Profile

Answer: BD

NEW QUESTION 11
A new data extension named "Orders" contains order data. One row is recorded for each customer's order. Customers can place multiple orders.The data extension Orders relates to other data extensions. The data extension Orders contains the following fields:
OrderNumber: a unique alphanumeric order number customerID: a numeric customer identification number OrderDate: the system date and time for the order
Instructions: an optional alphanumeric string that contains customer delivery notes. Which statement accurately reflects the configuration of the Orders Data Extension?

• A. The OrderNumber field will be a Number data type field
• B. All fields inthe data extension are nullable
• C. CustomerID will be used as the Primary Key
• D. OrderNumber will be used as the Primary Key

Answer: D

NEW QUESTION 12
A marketer wants to create a responsive email that will render correctly across all email clients. What tool could they use?

• A. Server Side JavaScript
• B. AMPscnpt with grid-based layout
• C. CSS3 media queries
• D. GTL with tables

Answer: A

NEW QUESTION 13
Northern Trail Outfitters wants to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What would be the correct sequence of Activities for this File Drop Starting Source?

• A. File Transfer Activity > Send Email
• B. Import FileActivity > File Transfer Activity > Send Email
• C. File Transfer Activity > Import File Activity > Send Email
• D. Import File Activity > Send Email

Answer: C

NEW QUESTION 14
Which three content blocks do you need to create using AMPscript to enable personalization?

• A. First Name, Introduction, Conclusion
• B. Full Name, Introduction, Conclusion
• C. Greeting, First Name, LastName
• D. Greeting, Introduction, Conclusion

Answer: D

NEW QUESTION 15
A marketing team has a series of emails that will be sent to prospective customers. The audience will be built from data stored in two data extensions. they wouldlike to test engagement across multiple versions of the creative to determine which is most effective. Which tools will accomplish this?

• A. Email Studio and Audience Builder
• B. Automation Studio and Journey Builder
• C. Journey Builder and Email Studio
• D. Automation Studio and Content builder

Answer: C

NEW QUESTION 16
Northern Trail Outfitters wantsto test five different welcome email paths in Journey Builder. After seven days, they want to send all new journey entrants along the path with the greatest click-through rate. How could these criteria be met?

• A. Use Path Optimizer, select Click Rate as the winner evaluation, and select 7 days as the engagement monitor
• B. Use Engagement Split, select Clicks on the Message Metrics, and add a Wait By Duration of 7 days
• C. Use Random Split, create 5 Paths with equal distribution, add an Email and Wait By Duration of 7 days
• D. Use Decision Split, select Journey Data for the path criteria, and revisit the journey 7 days after activating

Answer: B

NEW QUESTION 17
A marketer wants to usepersonalization strings to create individualized content for an upcoming send. What would the marketer need to know to understand how to use personalization strings? (Choose 3)

• A. Personalization strings are case sensitive
• B. Personalization strings are noted by two sets of double percent symbols
• C. Personalization strings can appear in the subject line or body of the email
• D. When using subscriber data, the attribute or field should have a default value
• E. Personalization strings are limited to profile attributes

Answer: ABD

NEW QUESTION 18
Northern Trail Outfitters (NTO) launched a new custom Preference Center to allow customers to provide details around their personal information such as age, gender, and outdoor sporting interests.
In which two ways should NTO honor customers’ preferences when creating emails? (Choose two.)

• A. Create dynamic rules based on customers’ preferences in order to send specific content.
• B. Use AMPscript to dynamically pull in content associated with customers’ preferences.D18912E1457D5D1DDCBD40AB3BF70D5D
• C. Send customers one email per preference choice to ensure customers receive what they want.
• D. Create emails to include all preference options so that customers don’t miss any content.

Answer: AB

NEW QUESTION 19
A marketing manager is reporting on the degree of customer engagement with the company's email. Which metric can be used?

• A. Click Through Rates
• B. List Growth Rates
• C. Influenced Revenue
• D. Bounce Rate

Answer: A

NEW QUESTION 20
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