NEW QUESTION 1
Which file type delimiter is available in the Import Wizard? (Choose 3)

• A. Pipe
• B. Other
• C. Comma
• D. Fixed Length
• E. Tab

Answer: BCE

NEW QUESTION 2
A NTO branding guidelines require heavy use of imaginary on its websites, app, e-mails, ads etc., what are two ways that NTO can optimize its email design to honor branding guidelinesand ensure subscribers are getting the best experience possible.
Choose two answers

• A. style or text for when images do not display automatically
• B. add background colors that match branding
• C. let them be completely image based
• D. use custom corporate font to match NTObrand

Answer: BD

NEW QUESTION 3
Using measures, what data can a marketer use to segment an audience?

• A. Geographical Data
• B. First Name Attributes
• C. Gender Data
• D. Open Data

Answer: D

NEW QUESTION 4
What do you create in Marketing Cloud to test the Distributed Marketing setup in Sales Cloud?

• A. Sender and recipient profiles
• B. Campaign and journey
• C. Email and journey
• D. Journey and contact

Answer: C

NEW QUESTION 5
A customer would like to automate a weekly email campaign using Automation Studio. Which send method would the customer use to configure the email?

• A. Send Preview
• B. User-Initiated
• C. Test Send
• D. Guided Send

Answer: B

NEW QUESTION 6
Northern Trail Outfitters is implementing Marketing Cloud and is unsure whether to use lists or data extensions. Their consultant recommended they use data extensions.
Which three considerations did the consultant take into account when recommending a data extension-based model over lists?
Choose 3 answers

• A. They have fewer than 15 data points.
• B. Flexible data storage is needed.
• C. They have fewer than 250,000 subscribers.
• D. They are storing product and store data.
• E. Journey Builder willbe used.

Answer: BDE

NEW QUESTION 7
What is an Automation Studio activity? (Choose 3)

• A. Wait Activity
• B. Send Email
• C. Triggered Send
• D. Transfer File Activity
• E. A/B Test Send Activity

Answer: ABD

NEW QUESTION 8
A customer wants to automate nightly imports and also have the ability to manually import files via the Import Wizard.
What needs to be configured in the Marketing Cloud account?

• A. File Transfer
• B. Data Loader
• C. Enhanced SFTP
• D. Encrypted SFTP

Answer: C

NEW QUESTION 9
NTO completed a data review process and discovered their data extensions folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number offiltered audience that are related for sending?

• A. SQL query activities
• B. Data filter
• C. Filter activity
• D. Filtered group

Answer: C

NEW QUESTION 10
To make a data extension sendable what must it contain. (Select Two)

• A. Email Address
• B. Primary Key
• C. Subscriber Key
• D. Link ToolTip

Answer: AC

NEW QUESTION 11
Each time Northern Trail Outfitters sends their monthly promotional email, the volume of supportcalls spike. The executive team wants the marketing team to slowly send emails throughout the day to avoid customers waiting on hold.
Which feature should be used?

• A. Send Email Activity
• B. Send Flow
• C. Triggered Send
• D. Send Throttling

Answer: D

NEW QUESTION 12
Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them.
How can access to the Master Customer table be restricted?

• A. Shared Data Extension Permissions
• B. Date/Time Range for Access
• C. Data Extension Sharing Rules
• D. Manage Data Extension Policies

Answer: A

NEW QUESTION 13
The marketing manager of Northern Trail Outfitters is interested in A/B testing emails in order to increase subscriber engagement.
Which two practices should the marketing manager employ? (Choose two.)

• A. Offer a special discount for opening the email.
• B. Use a large sample size.
• C. Wait at least 24 hours before declaring a winner.
• D. Test multiple variations concurrently.

Answer: BC

NEW QUESTION 14
Northern Trail Outfitters wants to send a promotional offer every Friday morning between 9:00 and 11:00 a.m. The content of the will change on aweekly basis. The promotional email will be sent to subscribers in the Promotions Data Extension.
What send method should be used to minimize errors?

• A. Send Email Activity
• B. Recurring Send Schedule via Guided Send
• C. Send Flow
• D. Triggered Send

Answer: D

NEW QUESTION 15
A marketer wants to run an Account Send Summaryreport. Which option can be configured when running this report? (Choose 3)

• A. Report results delivery location
• B. Report results file format
• C. Error report log location
• D. Date range parameters
• E. Error handling parameters

Answer: ADE

NEW QUESTION 16
Northern Trail Outfitters (NTO) has been sending emails for about 10 years. A new marketing manager noticed their deliverabihty continually decreased over the last year. NTO wants to grow their existing subscriber base and increase ROI on email marketing by improving engagement with subscribers.
Which three strategies would improve their email deliverabihty? Choose 3 answers

• A. Exclude old or inactive email addresses.
• B. Ensure the spam complaint rate is between 1% and 3%.
• C. Purchase lists from companies that guarantee users have opted in.
• D. Encourage subscribers to add the company's sending domain to their contacts.
• E. Authenticate email sending to distinguish it from spammers.

Answer: ADE

NEW QUESTION 17
The Northern Trail Outfitters product clearance sale email contains many items with similar product URLS. Which feature within the standard email editor can be used to provide descriptive text that is displayed when the email viewer hovers over each link?

• A. Link Help Text
• B. Link Conversion Tracking
• C. Link Tooltip
• D. Link Tracking Alias

Answer: C

NEW QUESTION 18
A marketing team has done an audit on the file formats of marketing-related data that it receives in order to bring it into Marketing Cloud. The team found it receives data delimited by:
• Commas
•Tabs
• Pipes
• Tilde
• Fixed widths
Which format will need to be pre-processed or parsed after import into Marketing Cloud?

• A. Fixed widths
• B. Pipe
• C. Tab
• D. Comma

Answer: D

NEW QUESTION 19
An email marketer is writing the next send's subject line. What can the marketer do to make the subject line more effective? (Choose 2)

• A. A/B test the effectiveness of different subjects
• B. Include information relevant to the message in the subject line
• C. Include "RE:, "FWD:" "etc." to get reader's attention
• D. Keep the subject text between 50 to 100 characters long

Answer: AB

NEW QUESTION 20
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