NEW QUESTION 1
Northern Trail Outfitters wants to use something other than an email address to identify subscribers. What functionality could accommodate this?

• A. System Preferences
• B. Subscriber Key
• C. Subscriber Attributes
• D. Primary Key

Answer: B

NEW QUESTION 2
What are the key ways to improve email deliverability in emailmarketing? (Choose 4)

• A. Use double Opt-in to avoid getting blacklisted.
• B. Maintain a consistent "From Name"
• C. Double Check your Subject Line, don't include RE:, FW:, Hello, Free, Special Offer, Text in all CAPS, and exclamation points!!!
• D. Consider Subscriber engagement....send only to most engaged subscribers.
• E. Email sign-up on website.
• F. Use email templates

Answer: ABCD

NEW QUESTION 3
As part of a weekly email automation, a client needs to segment data in a Data Extension. Which activity is designed to address this scenario?

• A. Import Activity
• B. File Transfer Activity
• C. Group Refresh
• D. Query Activity

Answer: D

NEW QUESTION 4
A customer leverages transactional messages to send order confirmations. What type of message should be used in this situation?

• A. Test Send
• B. User-Initiated Email
• C. Send Flow
• D. Triggered Email

Answer: D

NEW QUESTION 5
A file is received daily from a data provider to the account FTP. This file needs to be imported into the Marketing Cloud as soon as it arrives.The arrival time of this file varies by several hours day to day. What tool should be used to accomplish this?

• A. Automation Studio Scheduled Automation
• B. Automation Studio File Drop Automation
• C. Journey Builder Fire Event
• D. Journey Builder Import Activity

Answer: B

NEW QUESTION 6
Whichis a fundamental component of coding responsive emails?

• A. CSS3 @media Queries
• B. Span Tags
• C. SQL Queries
• D. Anchor Tags

Answer: A

NEW QUESTION 7
A customer wants to grow the number of subscribers in the account.
Which two methods should the customer employ to acquire new subscribers? (Choose two.)

• A. Preselect email opt-in check boxes at online checkout.
• B. Add a “Sign Me Up” form to the homepage.
• C. Use a list of email addresses purchased from online vendors.
• D. Create an SMS campaign allowing customers to sign up for email.

Answer: BD

NEW QUESTION 8
What is triggered automation?

• A. An automation that is triggered based on a schedule that has been defined
• B. An automation that is initiated when a designated value in a data extension is changed
• C. An automation that is initiated whena file is dropped into a designated Enhanced FTP Folder
• D. An automation that triggers an email to be sent based on a user Initiated Email definition

Answer: C

NEW QUESTION 9
A retailer has been gathering emailaddresses in-store by asking customers to enter their email addresses at checkout to receive promotional emails. Upon sending to these addresses, many bounce because they are not valid. The marketing team would like to implement an acquisition strategy toaddress this.
Which strategy should be used?

• A. Website Signups
• B. List Detective
• C. Single Opt-In
• D. Double Opt-In

Answer: D

NEW QUESTION 10
When does the validation of email address occur when using a data extension?

• A. Done at the time of Import
• B. Done at thetime of Send
• C. Done when admin refreshes it
• D. Done when subscriber updates profile in the profile center

Answer: B

NEW QUESTION 11
A marketer would like to improve open rates for weekly email campaign. On which area of email design should the marketer focus?

• A. Envelope content
• B. Footer
• C. Email body
• D. Link Content

Answer: A

NEW QUESTION 12
Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? Choose 2 answers

• A. Send generic content to appeal to all audiences.
• B. Send multiple emails a day to keep the brand top of mind.
• C. Set cadence expectations up front with subscribers.
• D. Use subscriber data to dynamically populate email content.

Answer: CD

NEW QUESTION 13
A digital marketing team noticed an increase in unsubscribes and would like to implement a mechanism as an alternative to unsubscribing from all sends. The team currently uses data extensions for sending emails.
Which tool should they use?

• A. List unsubscribe
• B. Profile attributes
• C. Publication lists
• D. Suppression lists

Answer: C

NEW QUESTION 14
The Northern Trail Outfitters' email team is creating a reusable content block for its Deals to Run With campaign. They will cross-promote thiscampaign in other emails in a single-column content area. This content will have one image, with text below it.
How could the email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?

• A. Create a Free Form content block.
• B. Create an Image content block.
• C. Create an HTML content block.
• D. Create a Text content block.

Answer: A

NEW QUESTION 15
Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day. The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?

• A. Opting customers in automatically
• B. Personalized recommendations
• C. Sending multiple emails in one day
• D. Preventing customers from opting out

Answer: B

NEW QUESTION 16
A marketer wants to ensure that emails follow the basic brand guidelines. Which feature helps ensure emails have the correct layout and logos?

• A. Email templates
• B. Preference Management
• C. Portfolio
• D. Data Extensions

Answer: A

NEW QUESTION 17
A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2)

• A. Profile Center URL
• B. Company Website URL
• C. Physical Mailing Address
• D. Terms and Conditions Policy

Answer: AC

NEW QUESTION 18
Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to indicate where clicks occurred, even if the same URLis used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with "Main Banner Top" in NTO's most recent newsletter.
Where can the marketer most easily find thisinformation?

• A. Tracking Job Links tab > URL ID
• B. Tracking Click Activity tab > Email Overlay View
• C. Tracking Overviewtab > Clicks
• D. Tracking Click Activity tab > Link View

Answer: B

NEW QUESTION 19
Northern Train Outfitters wants to identify subscribers with something other than an email address. What value can be used to accommodate this?

• A. Subscriber Key
• B. Subscriber Attributes
• C. Primary Key
• D. System Preferences

Answer: A

NEW QUESTION 20
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