NEW QUESTION 1
Which two subscriberaudiences can be created by using Measures in a Data Filter. Choose 2 Answers

• A. Subscriber within a 30-miles radius of a zip code
• B. Subscribers who have submitted spam complaints in the last week
• C. Subscriber who have opened an email in the past 30 days
• D. Subscriber who have not clicked in the past three months

Answer: CD

NEW QUESTION 2
Where can a marketer see the performance summary of a recent email send?

• A. Summary tab
• B. Job Links tab within Tracking
• C. Overview Tab within Tracking
• D. Send Performance Tab

Answer: C

NEW QUESTION 3
What two additional best practices could be applied to the company's new email design? Choose 2 answers

• A. Mobile optimized emails
• B. Corresponding call-to-action included in primary message
• C. Use of emojis in preheader text
• D. A mix of old branding with new branding

Answer: A

NEW QUESTION 4
Northern Train Outfitters needs to ensure that "Valued Customer" appears if no data exists in that field for a subscriber when using a personalization string to display the First_Name field in a data extension. How can the Marketer most easily achieve this during creation of the data extension?

• A. Ensure the Nullable box is not checked for the First_Name field
• B. Fill in the source data with "Valued Customer" for each blank First_Name field
• C. Mark First_Name as the Primary Key
• D. Make "Valued Customer" the Default Value for the First_Name field

Answer: D

NEW QUESTION 5
Northern Trail Outfitters' branding guidelines require heavy use of imagery on their website, apps, emails, ads, etc.
In which two ways could they optimize email design to honor branding guidelines and ensure subscribers are getting the best experience possible?
Choose 2 answers

• A. Style alt text for when images do not display automatically.
• B. Add background colorsthat match branding.
• C. Use custom corporate font to match their brand.
• D. Make the email completely image based.

Answer: AC

NEW QUESTION 6
As part of a daily shipping notification automation, Northern Trail Outfitters needs to join data from the Shipping data extension and the Purchase data extension.
What activity is designed to address this scenario?

• A. SQL Query Activity
• B. Filter Activity
• C. Group Refresh
• D. File Transfer Activity

Answer: A

NEW QUESTION 7
A marketer at Northern Trail Outfitters feels a subject line suggested by their creative team will not be as effective as the one initially recommended by the product team.
Which two ways should Path Optimizer be configured to select the better subject line? Choose 2 answers

• A. Split the audience equally and configure a holdback population for a control.
• B. Split the audience equally and automatically choose the winning path based on Open Rate.
• C. Split the audience equally and wait at least seven days to select a winner.
• D. Split the audience equally and manually choose the winning path based on Email Engagement Stats.

Answer: BD

NEW QUESTION 8
An account has a Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sendingemail campaigns. What steps would the marketer take when creating the data extension? (Choose 2)

• A. Check the "Is Sendable" option
• B. Set the column representing the Subscriber Key as a Primary Key
• C. Set the Email address column as a Primary Key
• D. Relatethe Email address to the Suscriber Key

Answer: AD

NEW QUESTION 9
A team wants toimport a fife with column names that do not match the fields into a data extension. What step is needed to align the file data to the field names in the data extension?

• A. Choose the appropriate date format.
• B. Name the new import definition.
• C. Map the attributes in the file.
• D. Select the delimiting character.

Answer: C

NEW QUESTION 10
A marketer send an early engagement email to contact who have not opened or clicked emails in the last month. This email contains a call to action promoting the recipient to click
here to keep receiving our emails. In which two ways can the marketer determine who clicks on the CTA?Choose two answers.

• A. select the user clicks the overview tab in the inbox activity section
• B. select the URL id for the URL or tracking the alias from the job links tab.
• C. select the click activity bar chart from the email overview of the click activitytab
• D. select the URL or tracking alias from the link view tab of the click activity tab.

Answer: AD

NEW QUESTION 11
A 15-person management team wants to review test emails in Content Builder prior to live deployment based on content that is personalized for them but is clearly noted as a testemail.
How should a marketer accomplish this task without compromising the email content?

• A. Create a list composed of the management team, prepend Test" to the Subject, and use the Send Flow to send the email to the list.
• B. Find each individual with Subscriber Preview and Test Send to each individual Recipient.
• C. Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend "Test" to theSubject, select the data extension, and send the email.
• D. Create a Test data extension composed of the management team and Test Send to the Test data extension.

Answer: C

NEW QUESTION 12
An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup. What are the four elements that are required for the creation of a dynamic content rule?

• A. Attribute, Value, Operator,Content
• B. Lists, Value, Operator, Images
• C. Preferences, Value, Operator, Lists
• D. Customers, Value, Operator, Content

Answer: A

NEW QUESTION 13
Northern Trail Outfitters has created a dynamic content block that displays content based on a subscriber's gearpreference. There are three possible combinations in addition to receiving the default content.
How should they test that the content is displaying as intended?

• A. Create a test list with all possible content variations and send test emails to that list.
• B. Cycle through each subscriber's gear preference on the Preview and Test tab and send individual test emails.
• C. Create a test data extension with all possible content variations and send a test email to that data extension.
• D. Create an automation with asend activity that deploys test emails to a test data extension.

Answer: C

NEW QUESTION 14
Which app do you use to set the default greeting option?

• A. Distributed Marketing Administration
• B. Distributed Marketing Settings
• C. Journey Builder
• D. Administration

Answer: A

NEW QUESTION 15
A marketer wants to send the same email with the same send properties in several automations. Which activity should be created within Automation Studio?

• A. Triggered Send
• B. Send Email
• C. Automated Send
• D. Template Send

Answer: B

NEW QUESTION 16
The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?

• A. Select the IT users from the Notification Settings panel onthe Overview page in Automation Studio.
• B. Select and configure the Automation Studio Completion report from the Reports Catalog within the Reports application.
• C. Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff inthe Run Completion field.
• D. Add a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff.

Answer: D

NEW QUESTION 17
A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key in All Subscribers as a Send Relationship. What is a true statement about the email send behavior for any subscriber who currentlydoes NOT exist in All Subscribers? (Choose 2)

• A. The Primary Key and demographic data will be added to All Subscribers
• B. The subscriber will be added to All Subscribers with a status of Active
• C. The email send will fail
• D. The email address and Subscriber Key will be added to All Subscribers

Answer: BD

NEW QUESTION 18
Northern Trail Outfitters wants to send monthly birthday coupons to their subscribers. What feature would allow for easy segmentation?

• A. AMPscript
• B. Measures
• C. Query Activities
• D. Data Filters

Answer: D

NEW QUESTION 19
Northern Trail Outfitters wants to ensure its emails are meeting subscriber expectation and enticing engagement.
Which 2 best practices should NTO employ when sending email?

• A. Set Cadence Expectations to front with Subscribers
• B. Send genericcontent to appeal to all audicences.
• C. Send Multiple emails a day to keep the brand top of mind
• D. Use Subscriber data to dynamically populate email content

Answer: AD

NEW QUESTION 20
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